1. Introduction
Trillboards ("we," "our," "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and services that turn idle TVs into digital billboards.
By using our services, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
2.1 Personal Information
We may collect the following personal information:
- Name and contact information (email address, phone number)
- Business information (company name, business address)
- Payment information (processed securely through third-party providers)
- Account credentials and profile information
2.2 Usage Information
We automatically collect:
- Device information (device type, operating system, unique device identifiers)
- App usage data (features used, time spent, performance metrics)
- Location data (with your consent, for location-based advertising)
- Network information (IP address, connection type)
2.3 Content and Media
We may collect:
- Advertisements and content you upload to display on your billboards
- Analytics data about content performance and viewer engagement
- Technical data about content delivery and display
2.4 Audience Analytics (Screen Owner Devices)
For screen owners using Trillboards display devices (tablets, TVs), we collect anonymous audience metrics to measure advertising effectiveness:
- Camera-based detection: Face count, attention duration, and dwell time (no images or video are stored or transmitted)
- Audio analysis: Ambient noise levels and environment classification (no audio recordings are stored)
- On-device AI processing: Demographics estimation (age ranges, gender distribution) using on-device machine learning - raw images never leave the device
- Aggregated engagement metrics: Screen interaction patterns and viewer attention scores
Important: All audience sensing is processed locally on the device using on-device AI models. No photographs, videos, or audio recordings are captured, stored, or transmitted to our servers. Only anonymous, aggregated statistical data is sent to improve ad targeting and measure campaign performance.
2.5 Advertising Identifiers and Installed Application Information (Screen Owner Devices)
On screen-owner devices that display ads through our platform, we collect the following information for ad targeting and measurement, only with your affirmative consent obtained via an in-app disclosure dialog at first launch:
- Google Advertising ID (GAID): a resettable device identifier provided by Google Play services, used for ad personalization, frequency capping, and reconciliation with our demand partners.
- List of installed applications on the device: collected by Google's Mobile Ads SDK (play-services-ads-lite) when registered against our content WebView. Used by Google's ad-targeting infrastructure to verify app authenticity for ad partners and to power contextual ad selection.
- WebView ad-context bridge state: native-app context (consent state, app version, package name) shared with the Google IMA SDK running inside the playback WebView for VAST ad measurement.
Purpose: These data points are used solely for advertising and measurement. They are not used for analytics, profiling, or any non-advertising purpose. They are shared with Google AdMob — the Mobile Ads SDK transmits this information to Google's servers as part of its ad-targeting and measurement infrastructure.
Consent and revocation: Before any of this data is collected, we display a Prominent Disclosure dialog inside the app that requires your affirmative agreement. You may revoke or modify consent at any time via Privacy Settings in the app's operator-PIN-protected settings menu. If consent is declined or revoked, the Mobile Ads SDK is not registered against the WebView and none of this data is collected; ad serving falls back to limited (non-personalized) mode.
3. How We Use Your Information
We use the collected information for:
- Providing and maintaining our services
- Processing payments and managing your account
- Delivering advertisements to your connected displays
- Analyzing usage patterns to improve our services
- Providing customer support and responding to inquiries
- Sending important updates and notifications
- Complying with legal obligations
- Preventing fraud and ensuring security
4. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information. We may share your information in the following circumstances:
4.1 Service Providers
We may share information with trusted third-party service providers who assist us in:
- Payment processing
- Cloud hosting and data storage
- Analytics and performance monitoring
- Customer support services
- Advertising infrastructure (Google AdMob — receives Google Advertising ID, installed-app information, and WebView ad-context from screen-owner devices that have consented; used solely for ad targeting and measurement; data routed via Google Mobile Ads SDK)
4.2 Legal Requirements
We may disclose your information if required by law or in response to:
- Valid legal requests from government authorities
- Court orders or subpoenas
- Protection of our rights, property, or safety
- Prevention of fraud or security threats
4.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.
5. Data Security
We implement appropriate technical and organizational measures to protect your information:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication measures
- Secure data centers and infrastructure
- Employee training on data protection
6. Your Rights and Choices
6.1 Access and Control
You have the right to:
- Access and review your personal information
- Update or correct inaccurate information
- Request deletion of your personal information
- Opt-out of marketing communications
- Withdraw consent for data processing
6.2 Location Services
You can control location permissions through your device settings. Disabling location services may affect certain features of our app.
6.3 Data Retention
We retain your information for as long as necessary to provide our services and comply with legal obligations. You may request deletion of your account and associated data.
7. Children's Privacy
Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
8. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.
10. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
Data Protection Officer: For privacy-related inquiries, please contact our Data Protection Officer at support@trillboards.com
California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). You may request information about the personal information we collect, use, and disclose about you, and request deletion of your personal information.
GDPR Compliance
If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR). You may request access, rectification, erasure, and portability of your personal data, and object to or restrict processing.